Company

The Art of Camouflage is a fashion label for men, specialising in shirts, ties, jackets, shoes and accessories. It was founded in 2005, when Lucas van Dal opened his first shop in Utrecht. Products are mainly sold by custom designed brand stores, located in historical European city centers. The concept is so successful that it was nominated for the most prestigious prize in the Dutch retail market in 2009, only four years since its inception. 

Currently, Camouflage operates from its headquarters in Utrecht, with 20 full time employees. Demand for The Art of Camouflage apparrel remains strong for six years in a row.