The Art of Camouflage sent out a surveillance film of a guy stealing a shirt in one of our Brand Stores. This movie, a fake, subsequently launched the campaign for winning a TREK District bike.
The 'thief' caught on camera is also the regular model that we use in our marketing materials. As a former BMX rider it still was a difficult trick to perform, because of the bike's frame size and form of the steer.

The viral instantly hit about 35.000 views within a single day.